Ezio Manzini

A design research agenda for sustainability

I think that the Conference should produce, as final document, a design research agenda for sustainability: a short text where emerging themes are focalised and promising directions of research are indicated.

I know that saying this involves some risks: conference final documents are quite common and often they are nothing more than rhetorical declarations of good intentions. This is true. But I think that we have to take this risk: the meeting of a worldwide community of design researchers is, in my view, both a cultural and a political event. And an event like this should leave a trace (in the community’s culture) and give directions (about future steps to be taken). Not only: in a previous design conference (the Cumulus Design Conference in Kyoto of March 28, a declaration was signed – see Yrio Sotamaa in the Newsletter 5). I think that this Declaration, having been signed by a large number of design schools, is not only highly symbolic (having being signed in Kyoto) but also potentially relevant. Now, of course, something has to happen to implement it. The design research agenda for sustainability that I am proposing, in my view, should be considered as one of Kyoto Declaration possible implementations: a document that will have to give research directions in order to develop the necessary design knowledge to make it real. That is, for us, to Change the Change.

In this perspective, some organisational choices involving the Conference and its preparation have been taken to facilitate a process that, in a bottom-up and peer-to-peer spirit, should be able to generate shared ideas. In practical terms, during the first two and half days of the conference, listening to the presented papers, participating to the initial Round Table, talking in the bar or whatever else conference-related conversations take place, the participants will progressively focalise on the themes that, in the Changing the Change perspective, will appear as the most relevant and demanding in terms of design knowledge. In the Conference last session these themes will be discussed in different meetings and, finally, in the general assembly.

In conclusion, in parallel to the selected paper presentations, that is, the “academic stream” (that of course will be the core of the Conference), there will be also a “political stream”: an open space aimed at giving participants more possibilities to interact, to bring their own ideas and to collaborate on the preparation of a final document. This political stream will be a bottom-up process of theme definition oriented to build, in a participatory way, the design research agenda for sustainability” that will be the Conference final output and (hopefully) the first step of some post-conference actions.

In order to concretely move in this direction, this discussion should start now and should regard both the anticipation of some emerging themes and the proposal on how to facilitate, during the Conference, their definition process. These Newsletters and the blog on the CtC Website are places where this discussion could easily happen.


One Response to “A design research agenda for sustainability”

  • This is really it.

    What makes Changing the Change an exciting event is that it explores generating the changes we need for the future.

    The work of the community called The Designers Accord has been an inspiration to me in this regard.

    Established by Valerie Casey from IDEO, the Accord involves over 100,000 designers, managers, consultants, engineers, researchers, and educators from more than 100 nations who actively commit themselves to bring about positive change for sustainability in their organizations. Our faculty at Swinburne University adopted the accord as an educational adopter, committing ourselves to five principles:

    1. Publicly declare participation in the Designers Accord.

    2. Initiate a dialogue about environmental impact and sustainable alternatives with every student and colleague in your educational program. Rework curricula and assignments to emphasize environmentally responsible design and work processes. Provide course content, lectures, and assignments that focus on strategic and material alternatives for sustainable design.

    3. Undertake a program to educate your colleagues about sustainability and sustainable design, and plan the integration of these concepts into course curricula.

    4. Measure the carbon/greenhouse gas footprint of your institution, and pledge to reduce your footprint annually.

    5. Advance the understanding of environmental issues from a design perspective by contributing actively to the communal knowledge base for sustainable design.

    Ezio mentioned Yrjo Sotamaa’s leadership for sustainability within Cumulus — another great example.

    Many years ago, I studied anthropology with John Collier, Jr. John spent much of his life in two ethnic communities, the American Indian communities of New Mexico and Arizona where he grew up with his family, and the fishing communities of Nova Scotia where he worked as an anthropologist. Much of John work was oriented toward creating positive change. He used to say that the problem of social change is simple: you can’t change one aspect of an organization or society until you change everything, and you can never change everything — you’ve got to start with one thing.

    This is true, yet not unsolvable. You start somewhere, finding appropriate points for vital interventions, creating consensus through action, and — and Valerie put it — making theory action.

    In design research, theory has at least two meanings. One is a scientific theory of what things are and how things work. The other is an ethical or philosophical theory of desired states: a design outcome.

    A design research agenda for sustainability requires both.

    The lead-up to Changing the Change has stimulated an enormous amount of dialogue and generative energy around the world. Ezio, Jorge, Victor, and more have brought this dialogue to focus on a few days in Torino this July. The Torino conference on Changing the Change is a focal, and like a lense, it will gather and strengthen the energy of our global dialogue for the action that follows.

    I’m eager to see what comes next, and I’m eager to participate in the world this dialogue will help to shape.

    Ken Friedman

    .......

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