Jorge Frascara

Before and beyond the conference

Changing the Change is a moment of intensity in a continuum of action, or this is the way I think it should be, and is the spirit that I see in Ezio’s “Design Research Agenda for Sustainability.” Conferences are very charming occasions: they include nice friends, exciting people, interesting papers, new faces, and enjoyable social events in unfamiliar friendly places. But if they do not become arrival and departure points for a continuing action, and if, in this case, a change in the current changes is not generated, the effort would not make sense.

Will a group be generated as a consequence of the conference, a group that will take the issue of sustainability and design to the capillary circulation of culture internationally? Will a constant flow of communication be generated or intensified, so that like-minded designers, engaged in changing the change could work more in concert? Will the conference provide the necessary drive and the indispensable tools that are needed to develop design research internationally toward a sustainable society?

As a bottom-up event, the organizers can only aim at creating favorable conditions for things to happen. It will be up to the participants to transform the event into a departing point. I agree with Ezio wholeheartedly about the emptyness of manifestos that are not supported by programs of action. It is easy to write nice things; but it is difficult to integrate new challenges into everyone’s agenda, challenges that are certainly worth while, but that need imaginative work and sustained effort. We believe it is possible, and we hope that the conference will make that possibility even stronger, through the exchange of ideas, experiences, visions and tools.


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