Design Research/2
The phrase, “Changing the Change,” which the organizers have chosen for the title of this conference on design research, has meaning on different levels. In its largest sense, it connotes a change in the way we do research. I suspect that this was the fundamental reason for its choice.
We need a new collective process for introducing a different model of design research. This we might call the level of purpose. What should we do? Another meaning of “Changing the Change” relates to strategy. How do we as a community of researchers organize ourselves in order to achieve this new purpose. We have to change the way we organize our research activities in order to achieve new ends. And third, “Changing the Change” refers to new products or outcomes that might be developed through research. If we join together the three terms: purpose, strategy, and product, we have an agenda that can guide us as researchers in a powerful new direction.
